In a groundbreaking move that resonates globally, the Royal Moroccan Football Federation (FRMF) and the National Tourist Office (ONMT) have solidified a strategic partnership, covering the years 2023 to 2030. This collaboration, born in the wake of the Lions of the Atlas' stellar performance at the 2022 FIFA World Cup in Qatar, aims to propel Morocco onto the international stage, merging the realms of sports and tourism. FRMF President Fouzi Lekjaa and ONMT Director General Adel El Fakir recently inked the agreement, ushering in a new era of cooperative efforts.

As part of this visionary alliance, the ONMT is committed to actively supporting FRMF in crafting inclusive and coordinated communication strategies, specifically centered around the burgeoning sector of sports tourism in Morocco. This involves seamlessly integrating national football teams into a spectrum of communication channels curated by the ONMT, promising a holistic promotional approach.

Reciprocally, FRMF pledges exclusive visibility rights to ONMT as an official partner during football matches. This includes prominent placement on screens, boards, FRMF's digital platforms, and various communication materials, amplifying the exposure of Morocco's tourism offerings on a global scale.

One notable aspect of this partnership is FRMF's commitment to augment ONMT's visibility through strategic branding initiatives. This encompasses featuring ONMT logos on training jerseys, national team tracksuits, and additional on-field devices, ensuring a comprehensive and immersive promotional experience.

For FRMF President Fouzi Lekjaa, this collaboration represents a pivotal stride in the federation's overarching strategy to promote Moroccan football globally. He emphasizes the infusion of expertise through this partnership, enabling the collective pursuit of noble missions on the international stage.

ONMT Director General Adel El Fakir expressed profound honor in working alongside FRMF to elevate Morocco's profile in the realm of sports tourism. He noted that the recent heroic performance of the national team at the Qatar World Cup triggered over 130 million interactions around Moroccan content, underscoring the global resonance of the country's sports prowess.

Looking ahead, the collective focus of FRMF and ONMT is to sustain this enthusiasm, ensuring that the Moroccan flag continues to shine brightly on the global stage, inspiring dreams and fostering a deeper appreciation for the nation's cultural and sporting heritage. This strategic alliance between two key institutions heralds an exciting chapter for Morocco, unlocking new horizons at the intersection of sports and tourism.